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Experience
Big Data
Investigation
Reasoning
Algorithms
Right
Originality
Big Ideas
Imagination
Invention
Inspiration
We don’t just rely on one side of the brain to help our clients.
 
We use our social Big Data technology and creative strategic thinking to help clients meaningfully connect with their audience. At Socialarc, we deliver the smart ideas, inventive answers, and flawless execution that clients need to win in a rapidly changing environment.
LEARN ABOUT DATA STRATEGY

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Big Data solutions powered by proprietary technology.
Making social Big Data actionable requires both leading-edge technology and a strategic process designed to drive business results.
Socialarc Strategy
TECHNOLOGY
AudienceArc is our proprietary Big Data technology that powers your Data Strategy.
The first step in a cohesive Data Strategy is identifying and gathering the mass of available data and delivering it in a relevant and meaningful way. AudienceArc is our scalable technology platform designed to fetch, organize, and derive meaning from really big sets of social data.
 
 
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Socialarc Strategy
ACTIVATION
Social Data Activation is a process for transforming Big Data into immediately informative and actionable strategies.
From de-constructing your social content to in-depth social audience analysis, our audience-first approach forms the foundation of an effective Data Strategy specific for your brand.
 
 
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Socialarc Strategy
INTEGRATION
Relevant social data gives you a potent weapon to transform your business and boost the bottom line.
Integrating audience insights such as why your customers purchase and who their influencers are helps deliver a better brand experience. Knowing more about your customers than your competitors gives you a sustainable competitive advantage and drives business results.
 
 
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EXPLORE OUR SERVICES

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Solutions tailored to your challenges,
big and small.
The social ecosystem is rapidly evolving and yesterday’s answer may not solve today’s problem. As an integrated social business partner, we help clients anticipate changes, react quickly, and execute flawlessly to make a measurable and significant impact on business objectives.
Socialarc Strategy
STRATEGY
The winning strategic architecture lives at the intersection of your business objectives, the competitive landscape, and what your audience values.
We believe long-term value is created when you combine rigorous thinking and creativity in one integrated strategy:

1. We develop a Strategic Architecture grounded in your objectives, audience insights and the competitive landscape.
2. Using the Architecture as a guardrail, we explore, get inspired, and innovate, developing fresh ideas and approaches.
3. We align with you on approach, audience, and platforms then outline content strategy, tactics, and media support.
 
 
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Socialarc Strategy
EXECUTION
From implementing big ideas to everyday social management, social success is all about getting it right, every time and every day.
Our team knows how to bring a social strategy to life, enhancing your brand and engaging your audience.
Our execution services include:

Creative Services
Application Development
Social Playbooks
Best Practices & Training
Social Presence Management
Influencer Management
Content Development
Paid Media Planning
 
 
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Socialarc Strategy
ANALYTICS
Big Data is powerful. Harvesting that data and finding useful insights and metrics is the key to making the right investments and measuring success.
Our approach to analytics is grounded in our executional expertise and the power of Big Data to give you the metrics needed to manage a Social Business. We help you make informed strategic and tactical decisions at the rapid pace of today’s social landscape. Analytics tells you what is working, why it is working and how results tie to business objectives.
 
 
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SEE WHO WE WORK WITH

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A wide range of clients gives us a clear view of what works in social.
Socialarc’s clients range from Fortune 500 companies to venture-backed startups to non-profits. We work across a wide range of business types, including Financial Services, Technology, Telecom, Entertainment, CPG, Education, and Sports Sponsorship.
Verizon | Visa | SanDisk | Lenovo | Capital One | Photobucket | Philips | Samsung | Fair Trade USA | Michelob Ultra | Edupath | United Healthcare
FIND OUT WHO WE ARE

Explore our company info
 
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We care about what we do and
who we get to work with.
The Socialarc team includes strategists, creatives, technologists, analysts, and brand engagement experts who thrive on synthesizing their knowledge of social with deep subject matter expertise in content, technology, and data. It's what makes us special and different.
Socialarc Strategy
CONTEXT
Varied talents and perspectives, a great sense of fun, and both eyes on what’s next.
Our people love a steep learning curve and bring a great sense of humor and perspective to our work. While we approach things seriously, we also have fun. Left/Right balance. We can talk all day about the billions of social impressions we have driven, the millions of site visits, or the high levels of audience engagement delivered for our clients. But we are more interested in where we are going - in what’s next. That’s what makes it exciting to come to work every day, and helps keep our clients ahead of their competition. We like to win!
 
 
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Socialarc Strategy
COLLABORATION
We work with clients the same way we approach solving challenges: with open minds and sharp insight.
We don't believe in layers. We are accountable. We get clients involved early and often. We work well with partners. We know great ideas can come from anywhere. Our client teams are each led by an Engagement Manager, responsible for day-to-day execution, and an Engagement Architect, responsible for thinking through tomorrow’s opportunities. Together we do
great work.
 
 
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Socialarc Strategy
Socialarc - Aaron Mann
LEADERSHIP
Our senior team brings together the diverse backgrounds and experience needed to help our clients win.
AARON MANN
CEO & Chief Strategist


linked in | aaron.mann@socialarc.com

Aaron loves the challenge of bringing the rapidly evolving social world to life within an overall brand strategy. Aaron’s career has been focused on social media since 2006 when he founded RelevantMind, one of the first social media curated content platforms. He has had the privilege of working with leading brands including Visa, SanDisk, Volvo, Novartis, Capital One, Verizon, Roxy, Maybelline and Lenovo.

Aaron enjoys climbing, snowboarding and anything two-wheeled, from mountain bikes to motorcycles. He is also proud to serve on the Board of Youth Spirit Artworks, a training program serving at-risk Bay Area youth.
CAROL ROONEY
VP, Client Services


linked in | carol.rooney@socialarc.com

Carol draws from an extensive background with technology firms such as Ascend, Lucent, Zhone, and Riverbed. As VP of Client Services, she oversees both our Engagement and Community Management teams. She began her career in HR management, developing staffing solutions for clients such as Gap, Lucent, and Oracle. Her career in social began working with clients such as National Geographic Kids and PBS Kids.

Carol is an active mom and avid reader. She lives in Berkeley with her husband and son, where she is the ringleader and go-to planner for her adventurous family… often with a cup of tea in hand.
 
Carol Rooney | Laura Lee
 
ALEXA ALIOTO
Director, Community


linked in | alexa.alioto@socialarc.com

Alexa's start with community management originated from grassroots work developing and nurturing communities at A&E Television Networks. Having worked on a live-to-tape music performance and interview program, she took on everything from booking celebs for mini-segments to coordinating cobranded marketing opportunities across digital channels. At Socialarc, Alexa has helped shape content strategies and community engagement principles for global brands such as Visa, SanDisk, Norton, Michelob Ultra, and Lipton Tea. She has also coordinated real-time social content creation for large brand sponsorships, including the NFL, the Essence Music Festival, and the Olympics.

In her spare time, Alexa enjoys live music, Old Fashioneds, and the Real Housewives of Anywhere. No judgment!
ERNEST KUO
Senior Project Manager


linked in | ernest.kuo@socialarc.com

Ernest’s experience stems from working on both the agency side and brand side. He began his career in the automotive division for Carlson Marketing Group, working on projects for both GM and Ford Motor Company. Since then, he has held positions at technology companies, as well as at Accenture working on Fortune 500 client accounts. As a Senior Project Manager, he works closely with campaign owners to manage project deliverables from inception to execution while also serving as a point of contact with agency partners and clients.

In his off-time, Ernest can be found coaching a collegiate Taekwondo team, snowboarding, riding his motorcycle, and spending time with friends.
 
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REACH OUT SO WE CAN WORK TOGETHER

Reach out so we can work together
REACH OUT SO WE CAN WORK TOGETHER

Reach out so we can work together
 
socialarc
6550 Vallejo St. Suite 201
Emeryville, CA 94608
hello@socialarc.com
510.868.2787