Left
Experience
Big Data
Investigation
Reasoning
Algorithms
Right
Originality
Big Ideas
Imagination
Invention
Inspiration
We don’t just rely on one side of the brain to help our clients.
'Seriously social' business people demand measurable results to real business challenges.
Socialarc delivers the smart ideas, inventive answers and flawless execution
that clients need to win as a social business.
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Solutions tailored to your challenges,
big and small.
The social ecosystem is rapidly evolving and yesterday’s answer may not solve today’s problem. As an integrated social business partner, we help clients anticipate changes, react quickly, and execute flawlessly to make a measurable and significant impact on business objectives.
STRATEGY
The winning strategic architecture lives at the intersection of your business objectives, the competitive landscape, and what your audience values.
We believe long-term value is created when you combine rigorous thinking and creativity in one integrated strategy:
1. We develop a Strategic Architecture grounded in your objectives, audience insights and the competitive landscape.
2. Using the Architecture as a guardrail, we explore, get inspired, and innovate, developing fresh ideas and approaches.
3. We align with you on approach, audience, and platforms then outline content strategy, tactics, and media support.
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EXECUTION
From implementing big ideas to everyday social management, social success is all about getting it right, every time and every day.
Our team knows how to bring a social strategy to life, enhancing your brand and engaging your audience.
Our execution services include:
Creative Services
Application Development
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Social Playbooks
Best Practices & Training
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Social Presence Management
SInfluencer Management
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Content Development
Paid Media Planning
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ANALYTICS
Big Data is powerful. Harvesting that data and finding useful insights and metrics is the key to making the right investments and measuring success.
Our approach to analytics is grounded in our executional expertise and the power of Big Data to give you the metrics needed to manage a Social Business. We help you make informed strategic and tactical decisions at the rapid pace of today’s social landscape. Analytics tells you what is working, why it is working and how results tie to business objectives.
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CHECK OUT OUR TECH
AudienceArc optimizes your investment
in the Facebook platform.
Facebook is a powerful way to reach your audience. However, most insights and analytics tools haven’t been ready to support today's scale and pace. We built AudienceArc as an enterprise-level tool to tell you what works and what doesn't. Download a sample report here.
PAGESCORE
Calculating Page performance over time and making it effortless to compare multiple owned Pages on a
level playing field.
PageScore analyzes Page level metrics around engagement and organic/viral reach to assign a score that represents how well the Page reaches Fans and their friends. PageScore makes it easy to compare performance across multiple Pages, accurately assess what is working best, and adjust investments to maximize your return.
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POSTSCORE
Measuring what post content works for your audience and making sure good media dollars aren’t wasted on poorly performing content.
PostScore looks at the key factors that impact the performance of individual posts. Likes, comments and shares (all with their own weight) are just the beginning. PostScore looks at other factors that impact Facebook’s EdgeRank algorithm, including response rates and negative responses, fan acquisition, time and decay. The result is one score that allows you to compare individual posts and categories of content types or subjects, especially critical when making paid media decisions on what content to amplify.
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PEOPLESCORE
People are at the heart of your Page. Do you know who they are, how much or often they engage, and what their ultimate value is as a fan?
PeopleScore analyzes your fan base and tells you who is active, down to the individual profile level. Knowing what percent of your Fan Base is active and identifying your most loyal Fans is only the first step. Programs designed with extended permissions allow you to see everything available about your Fans - what other brands, TV shows, music and books they like, what neighborhood they live in, where they work, and much more.
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SEE WHO WE WORK WITH
A wide range of clients gives us a clear view of what works in social.
Socialarc’s clients range from Fortune 500 companies to venture-backed startups to non-profits. We work across a wide range of business types, including Financial Services, Technology, Telecom, Entertainment, CPG, Education, and Sports Sponsorship.
EXPLORE OUR COMPANY INFO
We care about what we do and
who we get to work with.
The Socialarc team includes strategists, creatives, technologists, analysts, and brand engagement experts who thrive on synthesizing their knowledge of social with deep subject matter expertise in content, technology, and data. It's what makes us special and different.
CONTEXT
Varied talents and perspectives, a great sense of fun, and both eyes on what’s next.
Our people love a steep learning curve and bring a great sense of humor and perspective to our work. While we approach things seriously, we also have fun. Left/Right balance. We can talk all day about the billions of social impressions we have driven, the millions of site visits, or the high levels of audience engagement delivered for our clients. But we are more interested in where we are going - in what’s next. That’s what makes it exciting to come to work every day, and helps keep our clients ahead of their competition. We like to win!
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COLLABORATION
We work with clients the same way we approach solving challenges: with open minds and sharp insight.
We don't believe in layers. We are accountable. We get clients involved early and often. We work well with partners. We know great ideas can come from anywhere.
Our client teams are each led by an Engagement Manager, responsible for day-to-day execution, and an Engagement Architect, responsible for thinking through tomorrow’s opportunities. Together we do
great work.
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LEADERSHIP
Our senior team brings together the diverse backgrounds and experience needed to help our clients win.
AARON MANN
CEO & Chief Strategist
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aaron.mann@socialarc.com
Aaron loves the challenge of bringing the rapidly evolving social world to life within an overall brand strategy. Aaron’s career has been focused on social media since 2006 when he founded RelevantMind, one of the first social media curated content platforms. He has had the privilege of working with leading brands including Visa, SanDisk, Volvo, Novartis, Capital One, Verizon, Roxy, Maybelline and Lenovo.
Aaron enjoys climbing, snowboarding and anything two-wheeled, from mountain bikes to motorcycles. He is also proud to serve on the Board of Youth Spirit Artworks, a training program serving at-risk Bay Area youth.
TOM O'BRIEN
CMO
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tom.obrien@socialarc.com
Tom’s experience working with brands to understand social media goes back to 2003 when he co-founded a prominent social media research firm. Since then he has worked closely with a wide range of clients including Ford, Samsung, Toyota, Kraft, JP MorganChase, Microsoft, Sony, Novartis, MTV, Chrysler, PepsiCo, General Mills, Johnson & Johnson and many others. Tom’s work has focused on using social for brand positioning, competitive understanding, launch planning, campaign execution and measurement.
When not working, Tom takes pictures, snowboards, windsurfs, and plays tennis. He serves on the board of the Loyola Academy Rowing Association.
CHRISTOPHER ADORNA
CTO
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christopher.adorna@socialarc.com
Chris' digital life started as an intranet developer and designer in the mid-90's. Since then, Chris has held senior technology and creative strategy roles at startups like Yellowpages.com and Context Optional, as well as at agencies like WONGDOODY and RAPP. His previous clients include T-Mobile, Sony, AT&T, Bank of America, Schwab, Neutrogena, Toyota, Lexus, Evite, and Kodak Gallery. With his startup experience and expertise in design, data, and technology, Chris leads creative, product development and technology at Socialarc.
When he's not holed up in his man cave at work, Chris totes power tools in what has been a fruitless endeavor to build the perfect man cave at home.
ANDY SESSIONS
COO
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andy.sessions@socialarc.com
Andy has advised and invested in technology companies for over 20 years and is intimately involved with the strategic core of the startup world. At Socialarc, he heads business strategy, including partnerships, emerging technologies and trends. Andy co-founded and is Managing Director of Intercept Ventures, and has held senior venture and investment banking positions with TWVP as co-founder, TWP, Technology Crossover Ventures and Montgomery Securities. His tech investments include CNET (CBS), Control4, IWon.com (IAC), Mpath Interactive (Hearme), Rackspace, Rackable Systems (SGI), Real Networks and Santur (NeoPhotonics).
Andy enjoys cycling, skiing and time with his family.
CAROL ROONEY
VP, Client Services
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carol.rooney@socialarc.com
Carol draws from an extensive background with technology firms such as Ascend, Lucent, Zhone, and Riverbed. As VP of Client Services, she oversees both our Engagement and Community Management teams. She began her career in HR management, developing staffing solutions for clients such as Gap, Lucent, and Oracle. Her career in social began working with clients such as National Geographic Kids and PBS Kids.
Carol is an active mom and avid reader. She lives in Berkeley with her husband and son, where she is the ringleader and go-to planner for her adventurous family… often with a cup of tea in hand.
LAURA W. LEE
VP, Engagement Strategy
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laura.lee@socialarc.com
A dynamic and digitally-connected marketing professional, Laura has 15+ years of strategic business and digital marketing experience. She's helped category leaders like Lenovo, Bank of America, Microsoft, Yahoo!, and iShares focus on achieving business objectives by applying exciting, impactful, and measurable strategies across all points of customer contact. Before Socialarc, Laura’s career included tenures at Ogilvy, McCann Worldgroup, Organic, Anthem, Citibank and Modem Media.
Laura has a really serious travel bug. Weekend trips to Vancouver, an extended weekend in London, or a full exploration of Japan - she loves them all.
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