We don’t just rely on one side of the brain to help our clients.
'Seriously social' business people demand measurable results to real business challenges.
Socialarc delivers the smart ideas, inventive answers and flawless execution
that clients need to win as a social business.
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Solutions tailored to your challenges,
big and small.
The social ecosystem is rapidly evolving and yesterday’s answer may not solve today’s problem. As an integrated social business partner, we help clients anticipate changes, react quickly, and execute flawlessly to make a measurable and significant impact on business objectives.
The winning strategic architecture lives at the intersection of your business objectives, the competitive landscape, and what your audience values.
We believe long-term value is created when you combine rigorous thinking and creativity in one integrated strategy:
1. We develop a Strategic Architecture grounded in your objectives, audience insights and the competitive landscape.
2. Using the Architecture as a guardrail, we explore, get inspired, and innovate, developing fresh ideas and approaches.
3. We align with you on approach, audience, and platforms then outline content strategy, tactics, and media support.
From implementing big ideas to everyday social management, social success is all about getting it right, every time and every day.
Our team knows how to bring a social strategy to life, enhancing your brand and engaging your audience.
Our execution services include:
Best Practices & Training
Social Presence Management
Paid Media Planning
Big Data is powerful. Harvesting that data and finding useful insights and metrics is the key to making the right investments and measuring success.
Our approach to analytics is grounded in our executional expertise and the power of Big Data to give you the metrics needed to manage a Social Business. We help you make informed strategic and tactical decisions at the rapid pace of today’s social landscape. Analytics tells you what is working, why it is working and how results tie to business objectives.
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AudienceArc optimizes your investment
in the Facebook platform.
Facebook is a powerful way to reach your audience. However, most insights and analytics tools haven’t been ready to support today's scale and pace. We built AudienceArc as an enterprise-level tool to tell you what works and what doesn't. Download a sample report here.
Calculating Page performance over time and making it effortless to compare multiple owned Pages on a
level playing field.
PageScore analyzes Page level metrics around engagement and organic/viral reach to assign a score that represents how well the Page reaches Fans and their friends. PageScore makes it easy to compare performance across multiple Pages, accurately assess what is working best, and adjust investments to maximize your return.
Measuring what post content works for your audience and making sure good media dollars aren’t wasted on poorly performing content.
PostScore looks at the key factors that impact the performance of individual posts. Likes, comments and shares (all with their own weight) are just the beginning. PostScore looks at other factors that impact Facebook’s EdgeRank algorithm, including response rates and negative responses, fan acquisition, time and decay. The result is one score that allows you to compare individual posts and categories of content types or subjects, especially critical when making paid media decisions on what content to amplify.
People are at the heart of your Page. Do you know who they are, how much or often they engage, and what their ultimate value is as a fan?
PeopleScore analyzes your fan base and tells you who is active, down to the individual profile level. Knowing what percent of your Fan Base is active and identifying your most loyal Fans is only the first step. Programs designed with extended permissions allow you to see everything available about your Fans - what other brands, TV shows, music and books they like, what neighborhood they live in, where they work, and much more.
SEE WHO WE WORK WITH
A wide range of clients gives us a clear view of what works in social.
Socialarc’s clients range from Fortune 500 companies to venture-backed startups to non-profits. We work across a wide range of business types, including Financial Services, Technology, Telecom, Entertainment, CPG, Education, and Sports Sponsorship.
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We care about what we do and
who we get to work with.
The Socialarc team includes strategists, creatives, technologists, analysts, and brand engagement experts who thrive on synthesizing their knowledge of social with deep subject matter expertise in content, technology, and data. It's what makes us special and different.
Varied talents and perspectives, a great sense of fun, and both eyes on what’s next.
Our people love a steep learning curve and bring a great sense of humor and perspective to our work. While we approach things seriously, we also have fun. Left/Right balance. We can talk all day about the billions of social impressions we have driven, the millions of site visits, or the high levels of audience engagement delivered for our clients. But we are more interested in where we are going - in what’s next. That’s what makes it exciting to come to work every day, and helps keep our clients ahead of their competition. We like to win!
We work with clients the same way we approach solving challenges: with open minds and sharp insight.
We don't believe in layers. We are accountable. We get clients involved early and often. We work well with partners. We know great ideas can come from anywhere.
Our client teams are each led by an Engagement Manager, responsible for day-to-day execution, and an Engagement Architect, responsible for thinking through tomorrow’s opportunities. Together we do